In today's very competitive gaming environment, the house that gets the customer is the house that takes care of them and smart card gaming is all about the customer.

No cash means no delays. The customer loads their smartcard with bills or direct from their credit card and goes directly to gaming. This frees the customer for faster, more frequent play and also allows them to easily make multiple bets.

No more big buckets of dirty coins to carry. Smart cards eliminate one of customers' biggest complaints, and allow them to move seamlessly among machines of different denominations.

Safety: Not having to carry cash and knowing that no one else could cash in their smart card if its lost or stolen is a great comfort to many gamers, particularly the elderly.